Upcoming promotion
Stay tuned for news of an upcoming promotion for Perry that won't/can't be repeated... ever.Chris Carpenter of Google Cash fame has a no-credit-card trial of his adwords research tool: Google Cash Detective.
Here’s a quick video sneak peek:
Click here for the video (opens in new window)
Just like all tools, it has strengths… but there are also jobs it’s not designed for. There’s no such thing as the perfect tool that does everything for you.
A hammer and a screwdriver are both useful… just for different jobs.
That’s the purpose of the video above… so you can see what it does and some practical applications and then you can give it a quick test drive without any commitment if you’re interested.
The free trial ends today (sorry for the late notice). Here’s the link.
Update: The 7 day trial actually ends today… so unfortunately you’ll only get today (June 16th) to test it out… the good news is that if you like the trial, Chris is making an introductory offer of $1. I’m a little fuzzy on the details so please see his site for the specifics.
Perry just announced the upcoming Adwords Bootcamp. If you’re an affiliate then here are a few great reasons why this could pay off big:
- 30% commission on Silver level = $270
- 30% commission on Gold level = $570
- There’s a time limit on the promotion… which increases conversion
Key Points
Whether you’re promoting by email or website/blog here are some key points:
- It’s targeted at intermediate (and beginner) Adwords advertisers
- There’s a “ballsy” guarantee… (Perry’s words)… of 30% improvement or money back
- Part 2 of the ballsy guarantee… $1,000 sales improvement minimum over 6 months - or money back
- The training is over 4 weeks with teleseminars and webinars for training delivery — live
- Opportunity for interaction, Q&A, group
Ideas for Promoting
First, make sure you grab the affiliate code to create a link. You can do that by logging in to the affiliate system, then going to Link Generator in the left hand nav, and finding the link for Adwords Bootcamp.
The link should look like this:
https://m171.infusionsoft.com/go/adbootcamp/youaffiliatecodehere/
*Replace youraffiliatecodehere with your actual affiliate code.
Headline Ideas
News:
“Perry Marshall announces new training”
“New training from Perry Marshall”
“Live training from Adwords Author announced”
Flagging:
“Attention New Adwords Marketers”
“New Training Program for Intermediate Adwords Marketers”
“Attention Marketers Spending $250 Per Month or More on Adwords”
Question:
“Do You Spend $250 Per Month on Adwords?”
“Frustrated by Google Adwords?”
Takeaway:
“Will You Qualify for This New Adwords Training?”
Controvery:
“Adwords Author Loses Mind”
- emphasize ballsy guarantee
Guarantee:
“Adwords Training with Gutsy Guarantee”
“Can You Believe this Guarantee?”
Presell the offer
Talk about your experience with Perry Marshall’s training and information. If you’re a Renaissance Club member or Mastermind member, mention that in your email or blog post.
Build Credibility
There’s a lot of yahoo’s promising bazillions of dollars for pushing a button or reading an ebook. If you know Perry Marshall, then you know he’s the real deal.
An easy way to build credibility is to mention that he’s the author of the Ultimate Guide to Google Adwords - the book sold on Amazon.
But nothing works as well as a personal testimonial from a real flesh and blood human being.
Newsletter
If you have an optin newsletter list then this promotion is perfect. It’s newsworthy and has a deadline.
Use any of the above headlines as I wrote them or use them as ideas to come up with one of your own.
Emphasize
- the guarantee
- live training
- 4 week course
PS - If you don’t have a newseltter yet, you should start building one. I use Aweber to manage my optins and RSS feeds
Blog
Same as with the email, but a slightly different twist would be to create a series of blog posts leading up to the final training day.
“9 Adwords Tips I Learned from Perry Marshall”
- and release one tip a day
(BTW, you could use this same idea with your email newsletter: create a theme and then mail multiple times)
It’s my first day back from the System Seminar.
Wow.
I learned a ton. I was reminded of principles I’ve overlooked. And I met dozens of sharp marketers at all phases of their business.
Every single person at the event came ready to help each other get past whatever hurdles were in their way. Sometimes that help came in the form of ideas and suggestions. Other times it came in the form of a referral to someone else at the event.
Affiliate Marketer’s Perspective
What could an affiliate marketer learn at the System Seminar? read more…
Today an email is going out to all affiliates with links and resources to Perry’s 40th birthday sale promotion.
Perry Marshall’s Biggest Sale Ever
If you’ve been on Perry’s list for a while, you notice that he hardly ever runs sales. He promotes his new programs and events, but I can’t recall seeing a sale on his entire product line.
Well one’s coming on April 1st… and this isn’t the lead in to an April Fool’s joke.
New Resources and Tools
I’ve created a special page of links and other copy and paste tools… including one I’m really excited to share with you… and it’s all in your affiliate admin under “Resource Pages” on the left hand nav.
Using my Ninja-like coding skills I hacked Infusionsoft to put a full page of resources in your affiliate control panel and give you ready to use links and tools with your affiliate code already woven into the promotions.
Watch this Video For Details.
I’ve also created a quick video that shows you how to get to the resource page from your admin and shows you the website and landing page I created just for promoting this event.
Perry Marshall’s 40th Birthday Sale Promotion - Affiliate Resources
I cranked up TweetDeck this morning to see a tweet from Perry Marshall leading back to a post on his blog about niche marketing and the need for a unique selling proposition.
In short his post says: differentiate.
He explains the need for a Unique Selling Proposition. If you’re not familiar with the USP concept, it’s essentially a marketing message that succinctly explains how what you offer is different from all other options.
Great advice for anyone marketing their own products, but what about affiliates?
“Do Affiliates Need a Unique Selling Proposition to Succeed?”
From my own experience as an affiliate and from what I’ve seen other affiliates achieve the short answer is…
My name is Jack Born. If you haven’t seen the news yet, I won Perry Marshall’s multi-stage competition to find an affiliate manager.
As you might expect, I’m excited and fired up.
But what does that mean for you? Lots.
Here’s What to Expect in 2009
- Tools for more effective promotion
- Training, live and recorded
- Contests, targeted to all skill levels, not just top performers
- Regular communication
- New products and launches you can promote for short term commission jumps
- News
- Feedback from you
Important Step for All Affiliates
My numero uno mission is to help you sell more, and bank more commission every single month.
To do that, I need a way to tell you about the news, tools and training that’s just around the corner. If you’re an affiliate you’re already on our email list, but take a second and please:
- Subscribe to get blog updates by RSS or email as they happen
- Follow me on Twitter
How I Plan On Increasing Your Income in 2009
Training - For all skill levels of affiliates. You’ll get both live training and video recorded training available 24/7
Tools - Think of me as a mad scientist creating tools and resources for you to find more traffic and convert more of that traffic. If you like tools that are copy and paste easy then you’ll love what I have in store for you.
Conversion - I’m working with Perry and his team behind the scenes to test and tweak landing pages, order pages, upsells, cross sells and down sells, all in the name of getting more value out of every visitor. While that’s fantastic for Perry it’s also great for you since you’ll be getting more commission for every visitor you send to PerryMarshall.com
Feedback - One of the first things you’ll see from me is a survey to get a gauge of what you want to see more of from me and the rest of the Planet Perry Marshall team.
